Adoption of Unified Communications continues to accelerate as many businesses and organizations embraced this powerful technology as an essential tool to achieve their corporate goals . It is also evident in the market that legacy PBX systems are reaching the end of their lifecycle (even traditional PBX vendors are moving their solutions to IP Telephony) and further investment on this area should be avoided.
Enterprises leveraging Cisco Unified Communications solutions can achieve compelling benefits like:
- reduce Total cost of ownership (TCO)
- transform business and enhance productivity
Lower Total cost of ownership (TCO) comes from:
- architecture of Cisco Unified Communications provide centralised management and call processing (one IP PBX for many sites)
- ability to integrate with cisco router’s in remote sites for backup purposes (no need for extra box in remote sites)
- ability to integrate telephony services with Corporate Directory
- easier to add new sites, add new features across the entire organisation, relocate a whole department, perform everyday’s moves/add/changes
- Extension Mobility feature (is the ability to login on a IPPhone with your full profile (call restrictions, speedials, etc.) everywhere in the enterprise). Extension Mobility can be utilised for shared desk policy and mobile workers (fewer workspaces needed) and offer significant real-estate savings
- reduction of PSTN costs for internal communications – IP Telephony offers VoIP/toll bypass by design, utilising the corporate IP WAN network. There is no need of back-to-back voicecards on PBX and routers or adding hybrid VoIP modules with limited lifetime. Ability to connect natively to VoIP providers for cheaper external calls
- with Cisco Unified Communications solution we maintain and support ONE converged Network for Data, Voice & Video. Cisco’s end-to-end solution offers embedded integration capabilities and collaboration between the data network infrastucture (switches, routers, security devices) and Unified Communications components (IPPhones and Applications)
- lower cabling costs in case of a new building (IPPhones offer integrated switch that user PC can be connected in order to utilise same UTP cable to connect to Local Area Network)
Transform business and enhance productivity:
A very important advantage of Cisco Unified Communications solution (compared to legacy PBX systems) is that, it can be easily and cost effectively integrated with existing corporate data applications utilising its CTI/XML capabilities.
Application examples are:
- CRM integration (callerid screen pop on the phone or PC, click to dial, duration tracking)
- Directory services (customer/partner or store directories can be accessed from
IPPhones, view useful info and click to dial functions). For example, for a corporate
user, info like role, building, letterbox, telephone numbers, email, department, etc.
could be provided
- Personal directories on the phone (option to synchronize with Outlook)
- integration with 3rd-party clients like MS Outloook, IBM Lotus Sametime
- corporate news and announcements on the IPPhone
- database queries from IPPhones (for example, inventory checking)
- schedule conference and meeting rooms from IPPhone
We would like also to point out that each enterprise has different needs and priorities so it is crucial to have the ability to create custom applications addressing very specific corporate requirements. Cisco Unified Communications solutions provide this development efficiency and in addition has a large network of certified technology developers that have successfully implemented custom or ready-made CTI/XML applications across all business verticals (retail, manufacturing, hospitality, education, finance, etc.). Cisco also publishes all the required developer resources (SDKs, developer guides) in order to make it easy for customer that desire to proceed with in-house application development.
Some examples of custom application development : custom CRM integrations, click to dial, callerid screen-pops from customer directories, utilise IPPhones as price checkers in retail stores, utilise Wifi IPPhones to display video streams or perform inventory checking (warehouse environment), utilise paging application for guest control and security checks, etc.
Another valueable characteristic of a Cisco Unified Communications solution is that new features and services can be added again easily and cost effectively. As a result, end users (even in remote sites) get access to new, high-quality applications sooner, increasing their productivity and improving business processes.
Examples of such features and applications are:
Videotelephony
Videotelephony (video capabilities integrated with telephony functions) offers enhanced employee communications, reduction of travel expenses and valuable time savings in mininal cost, without the need for user training (user makes a video call exactly the same way as a voice call), minimal administration efforts (same dialplan as voice). Cisco’s solution offers a broad range of videoconferencing endpoints and also the ability to integrate with existing H323 and H320 solutions.
Unified Messaging
Unified Messaging solutions offer the ability to receive voicemails in Outlook, Lotus Notes or IMAP client or even through a webbrowser. Fax integration with Outlook or Lotus Notes can also be offered. Unified Messaging enhances productivity as users can access their messages quickly and regardless of their location.
Mobility services
Teleworkers, users connected to the corporate network through a VPN connection, can utilise softphone applications to keep their telephony services as being in their office desk.
Mobile workers, moving frequently around the corporate campus or even across sites can utilise extension mobility feaute (described previously), softphones or Wifi phones to maintain full telephony services at any time. Softphones are available for PCs, laptops, pocketsPC, PDAs and even GSM phones.
Cisco Unified Communications applications Cisco Mobile Connect and Mobility Manager, Nokia dual mode provide integration between GSM world and enterprise telephony services.
Cisco Mobile Connect offers the ability to extend selected calls coming to a user’s deskphone to her/his GSM number (or alternate destinations if desired). Call is ringing simultaneously in all destinations (deskphone, mobile, other) so the user, depending on her/his location uses the preferred device. This greatly enhances a user’s reachability through a single number (deskphone number).
Cisco Mobility Manager offers the ability to a user using a GPRS/3G handset to check presence information of his/her colleagues, chat with them, listen to voicemail messages, and check scheduled conferences calls. In other words, it provides the user part of his/her office desk functionality while he/she is out of the office (utilising GPRS/3G connection).
Nokia dual mode solution offers the ability to a user to use his/her Nokia GSM handset to connect to the corporate wireless network and use a softphone to place calls over the corporate telephony infrastucture. This way, enterprises do not have to maintain separate GSM and Wifi handsets and also employee enjoys enhanced usability.
Text and Audio Paging services
Users can send audio or text messages to selected IPPhones (news, announcements, security alerts, etc.). For example, a user can enter a message using his/her webbrowser and send it to all users of finance department or all users of building A/ 1st floor.
Cisco Unified Personal Communicator client
Cisco Unified Personal Communicator offers softphone, videophone, instant messaging, presence information and preferred method of contact, directory services, access to voicemails, access to web conferencing services - all from a single application on user’s PC/laptop. Researches have shown that users utilize much more videotelephony, IM and web/audio conferencing services when these services can be offered in a user-friendly way. A Personal Communicator user can start a voice conversation, escalate it to a video call or webconferencing session (to share presentations, documents, invite more participants) by a single button on their client. Integrated messaging and embedded directories access (search for a user, single button click to make a audio call, a video call, a IM session or to send an email) enhances user productivity. This client is also ideal for mobile workers.
Audio/web/video conferencing services
These services can greatly enhance corporate training processes, collaboration between employees, help reduce time and process inefficiencies in globally distributed processes and reduce travel expenses.
Cisco UC applications offer options for scheduled and ad-hoc audio/web/video conferences, ability to record the conference call and send it to the ones not attended through email.
IP Contact Center
Cisco Unified Contact Centers solutions provide location flexibility (agents over the WAN, PSTN agents, distributed IVR services), enhanced redundancy (primary and secondary callcenter components can be distributed across data centers or different sites), integrated ACD and IVR capabilities (no need for different systems integration), advanced IP IVR capabilities for voice portals (citizen or customer self service), CTI capabilities for CRM and other corporate applications integration, ability to easily add video, web, email channels of customer interaction.
Enhanced Security – authentication and encryption
Cisco Unified Communications solution provides the flexibility to encrypt voice media and signaling and perform device authentication without the requirement of additional components or solution redesign offering a secure and reliable UC environment.
Cisco’s journey into Unified Communications
- Cisco began developing Unified Communications/IP Telephony solutions in 1997 and
has provided Unified Communications services and applications longer than any other
vendor. Note also that Cisco has 20 years experience in IP networking
- Cisco has local presence in Greece and maintains a large network of Cisco Certified
Partners, all of them with many successful Unified Communications
installations
- Proven reliability (a lot of customers across all market verticals) both, globally and in
the Greek market
- SIP support on all Cisco IPPhones, continued integration with Cisco Data solutions, the
fact that UC applications are not binded to specific hardware components and Cisco’s
focus on Unified Communications area, provide Cisco’s UC customers great
investment protection
- Cisco offers an open UC system, being the leader and implementer of a range IEEE
and IETF industry standards for Unified Communications
- Cisco has a broad range of developer partners for UC applications (both in Greek and
global market)
- Cisco Technical Assistance Center (TAC) offers highly UC skilled staff and superior
expertise, available around the clock, offering customers and partners a valuable tool
for effective maintenance and support of their enterprise networks and applications.
